Data Strategy For Crypto Startup
Built and implemented a scalable tech stack and infrastructure into the Crypto app
Identify a tech stack and support with the implementation of the technology to enable the company to:
- Analyse their user behaviour
- Communicate with users effectively
We set out in the data strategy to identify the core KPIs and north star metrics, carried out an audit of the platform and specified the standard and custom events.
The organisation had a tech stack that would scale with their user growth.
Detailed analysis of their user behaviour was unlocked as they could measure their product and user growth over time, identify challenges and drive product optimisation.
Divi are able to build on their tech stack with solutions to drive optimisation and personalisation without restrictions or limitations.
Photo credit: https://unsplash.com/@markuswinkler
Holistically approached several areas of the business to grow efficiently.
Implemented a data strategy & provided critical insights to their product strategy.