Data Strategy

Data Strategy For Crypto Startup

Built and implemented a scalable tech stack and infrastructure into the Crypto app


Divi Wallet


Data Strategy, Technology Implementation



The Process

Identify a tech stack and support with the implementation of the technology to enable the company to:

  1. Analyse their user behaviour
  2. Communicate with users effectively

We set out in the data strategy to identify the core KPIs and north star metrics, carried out an audit of the platform and specified the standard and custom events.

The Result

The organisation had a tech stack that would scale with their user growth.

Detailed analysis of their user behaviour was unlocked as they could measure their product and user growth over time, identify challenges and drive product optimisation.

The End

Divi are able to build on their tech stack with solutions to drive optimisation and personalisation without restrictions or limitations.

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Latest Works


Holistically approached several areas of the business to grow efficiently.

Product Strategy

Implemented a data strategy & provided critical insights to their product strategy.