We Have Pinpointed The Perfect Time To Create An App Growth Strategy...
Updated: Feb 18
Based on years of experience running, managing, and strategising ad campaigns for apps, not to mention the vast number of people we have spoken to in the industry from app & business owners, publishers, media powerhouses and agency owners, it is safe to say that we have nailed the exact time you should have a growth strategy ready for your app.
Drum roll please...
It's from the moment you conceived the idea. Shocked yet? *rolls eyes*
If you think a growth strategy means having thousands of money's in the bank, or having a team by your side, or having a fully functioning app out there for all to see - you are quite plainly wrong and putting off a huge part of your success.
A growth strategy is more than having cash to burn on ads or investors to please, it is even more than the ability to hire consultants to get the job done for you while you focus your super power on other, more important things.
An app growth strategy defines how you are going to identify, attract, and reap the rewards of success. It defines the phases your app will go through from development of basic functionality through to advertising campaigns, PR stunts, additional feature development, data...the list goes on and on.
It is easy to have this incredible plan mapped out in your head but what happens when you do inevitably need to hire someone to take some of the load off of you shoulders? Unfortunately technology has not advanced enough for us to shrink down to the size of a nat, clamber our way into someone else's brain, notepad under arm and pencil behind our ears, and pluck the very ideas from their brains.
It requires thought, leadership, and some notes on a page (if you're too busy to even put notes on a page then you need to rethink how you're going to grow your app).
Look, it is understandable. When you have 1001 things to do, who has time for an app growth strategy? In hindsight, you really should have one even if it is a basic three step plan that will get you through the next 6-12 months.
Hindsight is a wonderful thing...
Anyway, surely you have better things to do. If you fancy reading more then head to Three Quick Wins To An Awesome Growth Strategy.
Envision Digital supports app growth scale smarter and to attract the right people at the right time. We strategise how to increase retention & loyalty & how to use data with maximum effect.
Not ready yet?
If you've launched / soon to be launching an app and know deep down inside that you need a strategy of some kind, but you don't have the time to dedicate to it nor the expertise in the marketing world and would like to chat at some point, do not fret.
We will come to you - just head here and fill in the form. Tell us a few quick bits of info about your app like your launch date and we will reach out when the time is right for you. It's just one less thing to worry about now.
Take care and speak soon!