The future of data analytics is an exciting space, full of potential for businesses with SaaS and mobile products aimed at the consumer market. With the proliferation of connected devices, the amount of data being generated is growing at an exponential rate. This presents a huge opportunity for businesses to leverage data analytics to gain insights, make better decisions, and drive growth.

One of the key trends in the future of data analytics is the use of artificial intelligence and machine learning. These technologies allow businesses to analyse vast amounts of data in real-time, uncovering patterns and trends that would be impossible for humans to detect. This can be used to optimise marketing campaigns, improve customer experience, and drive operational efficiency. This, however, is far more advanced, and depending on your business type, your target market, and your resources, advanced data analytics is something to aspire to once you have laid the groundwork.

A key trend in the future of data analytics is the increasing importance of data governance. As businesses collect and use more data, it becomes increasingly important to ensure that this data is being used ethically and responsibly. This includes ensuring that data is collected and used in a transparent manner, with proper consent from users, and that it is protected from unauthorised access and misuse. Many of the best-in-class tools out there are hot on this topic and have data governance for you out of the box. However, you are still required to manage your data in the right way to protect your users. Implementing a stack which makes this easier is going to be critical if you have a low-resource and/or lean team.

Overall, the future of data analytics is incredibly exciting and full of potential for businesses with SaaS and mobile products aimed at the consumer market. By leveraging behavioural analytics which can feed AI and machine learning at a later stage, businesses can gain valuable insights and drive growth without the friction generally associated with growth. It is also important for businesses to prioritise data governance in order to ensure that they are using data ethically and responsibly.

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